0
Website Design & Development Luxury Real Estate
312%
Increase in qualified property enquiries within 90 days of launch
0.9s
Page load time — down from 4.2 seconds on the old site
8min
Average session duration — up from 45 seconds previously
R42M
In verified sales attributed to the new digital channel in Q1
The Challenge
Lumina Properties was selling R20M+ homes out of a dated, generic WordPress site that hadn't been touched since 2019. Their competitors — Frank Real Estate, Pam Golding, Seeff — all had modern digital experiences. Lumina was losing high-net-worth buyers before the first conversation.
Average session time was 44 seconds. Enquiry rate was below 0.8%. The site was slow, unresponsive on mobile, and communicated the exact opposite of the brand's premium positioning.
Our Solution
We designed and built an entirely new digital presence — cinematic full-bleed photography layouts, a custom property search experience, smooth scroll animations, and an enquiry flow engineered to feel effortless.
Every detail was obsessed over: hover states, page transitions, load performance, mobile experience, and a map-driven listings view that buyers actually want to use. The result? A website that feels as premium as the properties it sells.
The Build
Premium UI direction for high-value brands: editorial layouts, rich imagery, fast paths to action, and a visual system that feels expensive before a word is read.
What we delivered
A full-stack creative and technical project — from initial discovery through to post-launch optimisation.
More work