0
Brand Identity & Strategy Clean Energy / CleanTech
R8M
Seed round closed within 60 days of the rebrand going live
280%
Increase in website conversion rate — from 0.5% to 1.9%
4×
Brand recognition lift in key target markets — measured at 90 days
FC
Featured in Fast Company SA as a "brand to watch" in the clean energy sector
The Challenge
Solara Energy had genuine product market fit — their solar-plus-battery systems were outperforming competitors in real-world testing. But their brand screamed "bootstrap startup". Generic green, stock photography, a forgettable logo.
They were heading into a Series A pitch with institutional investors. The ask was R8M. Their brand needed to look like a company worth that — and more. They had six weeks.
Our Solution
We built Solara a full brand identity from the ground up. A custom wordmark inspired by solar geometry. A rich, sophisticated colour system anchored in deep forest greens and warm golds — premium, not predictable.
The full system: logo suite, brand guidelines (68 pages), pitch deck template, website design, social templates, and branded merchandise. When they walked into that boardroom, everything looked like a company that had already won.
The Build
A premium brand direction built around tactile materials, sharp mark construction, and a distinctive violet signature across every touchpoint.
What we delivered
Everything needed to show up with authority — from a pitch deck to social media, the system covered every touchpoint.
More work